We get asked a lot of digital marketing questions here at Asset Digital Communications. Which is no surprise. Whether you’ve been using digital marketing for some time now, or you’re just getting started, it’s likely you’ve got some questions. Here, we would like to share with you answers to some of the most common questions we receive. If you don’t see your question listed, don’t hesitate to drop us a line and get the answers you need directly from the Asset Digital Communications experts!

Digital Marketing is the online promotion of your business, products and services using digital technologies over the internet. It involves marketing to people who are using internet connected devices, reaching them over channels such as social media, email, search engines, websites, and mobile apps.

Digital Marketing is powerful for its ability to reach large numbers of people who are unique in some way that is important to you, to deliver very specific types of information to each of these unique people, and to be able to measure the success of these initiatives in a precise way. Learn about the differences between traditional and digital marketing here.

Digital Marketing is many elements all working together to deliver on the marketing strategy. The Digital Marketer’s job is to measure progress toward the strategy goals by monitoring the performance on each platform. The tactics may involve social media, search engine optimization (SEO), email marketing, pay-per-click (PPC), and/or blogging.

Each of these channels requires trained and experienced professionals who understand how their efforts contribute to the larger strategy and goals. The digital marketing team has many specialists, working together toward the overall goals.

We work with small and medium sized businesses across Canada and the US. Our clients typically have an in-house marketing manager who oversees our work and with whom we work closely to develop and execute the digital marketing strategy and plan.

Our clients range across many industries including manufacturing, distribution, construction, e-commerce, retail, consumer products, marketing services, consulting services, associations, education, culture, health care and more. Our broad experience brings creative solutions to the marketing strategies we develop for our clients.

Additionally, we are a bilingual agency with full French and English language capabilities.  And we possess a strong understanding of each of the major Canadian cities. If your firm is outside of Canada and you want to strengthen your Canadian or North American presence, we can certainly help you reach that goal.

Yes, unquestionably. The right digital marketing agency can strengthen your brand presence, and bring more growth to your business. The key is to find the right partner who will give you the attention needed to deliver on the goals set. Making an impact on these goals takes time, discipline, skills and collaboration.

  • We are a full service Digital Marketing Agency
  • Our Servicesinclude Digital & Social Media Strategy Development, Social Media Management, SEO, Optimized Content Marketing, PPC, Web Design & Development, Email Marketing, and Data & Analytics.
  • Our teams are seasoned, professionally trained experts with a minimum of 7-10 years experience in their respective domain. Our founder, Mary-Jane Owen has over 25 years business experience including leadership roles in technology, consumer goods, marketing services, and fintech, with 15 years’ experience in digital marketing.

Enjoyable and engaging! Once the terms of our engagement have been defined, you will be assigned a single point-of-contact.

A dedicated Project Manager becomes your main point-of-contact. A team of specialists will be assigned based on the work we are hired to do, with the right people tackling each aspect.

Often our work together starts with the development of the marketing strategy. At this stage, we carry out research, identifying the key drivers and players in your industry, their successful tactics and missed opportunities in their active channels. An understanding or your competitors and their online strategies will provide your business with a sound set of recommendations for how we will strengthen your digital marketing impact.

We also evaluate your current online presence, applying sophisticated software tools to mine valuable insights that we then use to form a cohesive strategy to deliver the best ROI on your marketing spend with us.

Our client onboarding process gives you the chance to tell us everything we need to know. Once the onboarding process is complete, we then set to work doing our research and planning work. Our clients have the opportunity to review, revise and approve the strategy we propose.

Each month our clients receive a detailed report on our work and are offered an opportunity for a one-hour phone meeting to discuss it. We are accountable, accessible, and see ourselves as your customized marketing department.

Making an impact on your business and its marketing goals takes commitment, expertise, discipline, creativity and accountability. We bring these to the table for our clients who are busy people and need an agency they can rely on as their partner.

We price ourselves competitively and fairly. We do not aim to be the cheapest proposal on the table, but we will most certainly represent the best value.

The package of services we offer you will be based explicitly on your needs. Prior to developing a proposal for you, we will request a phone meeting to understand where you are having challenges. Then, in sending you a proposal, we will book time with you to review the proposal together, ensuring you understand each of the service deliverables described.

In addition to providing a highly proficient team of experts who are overseen by an account or project manager, we also use a wide range of the latest software tools to measure, analyze, and report on our work.

We believe that a strong relationship starts with a solid foundation, which is the fixed term contract that you will be offered. Rather than lock you in, the contract serves to make each party’s role in the relationship clear. And should we discover down the road that we are not a fit for each other, the contract has a cancellation clause.

Yes, we help other agencies with projects that are either larger or more specialized than they typically handle. If you’re offering digital marketing services and have clients that require solutions outside your current expertise, please reach out to us.

Search engines are constantly crawling the internet. So, for your website to be found you must keep it updated and relevant. The best way to do that is to consistently provide fresh, optimized content. Relevant content provides solutions to the problems your potential clients have, and helps you earn their trust as a source for solutions.

Search engine optimization, or SEO, is an ongoing process that helps search engines like Google find your content, and in turn, provide it to your potential clients through search results. Both these aspects of your website require constant care.

Without regular attention, your website traffic will not grow, and will start to decline. Key metrics are domain authority (DA) and page authority (PA) – these have a significant impact on organic increases in traffic. Regular attention facilitates organic growth in traffic. Then, over time as you build your online authority, the volume of traffic that the search engines will direct to your website will also increase.

Website ranking is at the base of the SEO work that we do. We strive to increase domain and page authority because this is the fundamental measure used by search engines in connecting search queries with companies.  The higher your domain authority, the more quality traffic Google will send to you. While Google has never shared details on any of its algorithms, we know that domain authority is determined by over 200 interconnected factors. The websites that make it to Google’s 1st page of results for any given search term are the ones that Google considers to be the most relevant and useful.

Our team understands how to use business strategy and SEO to set internal goals and prioritize our work.  We use these metrics, and others to gauge our progress:

  • Keyword usage
  • Site structure
  • Site speed
  • Time spent on site
  • Number of inbound links
  • Quality of inbound links
  • Mobile usability

The role of the website is to help grow the business. The philosophy of our founder, Mary-Jane Owen, is that a business should hold its website accountable in bringing in new and valuable business leads.  This is done with search engine optimization. SEO is the process of using both on- and off-site tactics to get your content to rank on the first page of search results. Done well, SEO increases the quantity, and improves the quality, of the traffic coming to your site.

This is simply because most of the traffic that comes to your site is generated by online searches from people looking for your products or services. These online consumers have product-related questions, and if your content provides the best answer, it will rank higher in searches, and be found sooner by those potential new customers.

In the end, high-quality content coupled with strong and ongoing SEO efforts results in high quality traffic arriving at your website.

Google AdWords is a sophisticated platform that requires formal training to operate effectively. If you don’t possess this training then you will spend more than necessary and will get less than can be expected.

Each pay-per-click, or PPC, campaign is unique. However, the most successful PPC campaigns tend to share the same elements:

  • A logical, organized structure
  • Thorough and exhaustive keyword research
  • Continuous management and maintenance

Of course, while it’s important to focus efforts and dedicate enough time to each of these elements, finding success with PPC is about working smarter, not harder. The fact is that PPC management can be a full-time job all by itself, and you’ve already got a business to run.

We develop a highly targeted and consistently performing PPC campaign with our proven REACH 5-step system. Our system generates leads and then works to optimize sales conversions so that we are attracting even higher quality leads with an ever-greater chance of becoming sales. Learn more about our PPC services and our REACH System here.

Digital marketing is such a broad and wide-ranging subject there’s no shame in having questions. If you have a question not listed here, please drop us a line, and we’ll get you the answers you need!